Ultima Replenisher · 2026
Hydration U
cases.contexto
Developed by S2B Group for Ultima Health Products, Inc., Hydration U is a global educational initiative that combines scientific knowledge, digital learning and premium audiovisual storytelling to advance best practices in hydration and clinical nutrition among healthcare professionals.
Global scientific communication for healthcare professionals
As the audiovisual production partner, Bioma collaborated with the S2B Group team to transform evidence-based content into engaging educational experiences. Using AI-assisted visual production, cinematic language and proprietary content technologies, the project translated complex scientific concepts into clear, dynamic and highly accessible learning materials. The production connected teams across Brazil and the United States in a fully distributed creative workflow. While strategic communication and scientific direction were led by S2B Group in California for Ultima Health Products in New Jersey, Bioma's production teams worked from Brasília and the Experiência Bioma creative campus in southern Brazil, demonstrating how international collaboration and technology can expand the reach of scientific communication. To support multi-platform distribution, Bioma also developed a proprietary motion graphics workflow capable of adapting animated infographics between horizontal (16:9) and vertical (9:16) formats, ensuring visual consistency while significantly accelerating production. Every visual sequence in the series was created through an AI-assisted production pipeline, combining generative technologies with human creative direction, editorial oversight and premium audiovisual craftsmanship.
Credits
CLIENT: Ultima Health Products, Inc. AGENCY: S2B Group DIRECTION: Tony Rangel ART DIRECTION & AI ARTIST: Marcos Pinto SCREENPLAY: Tony Rangel & Laura Cubillos HOST & NARRATION: Patricia Bannan, RDN ACCOUNT DIRECTOR: Laura Cubillos CLIENT APPROVAL: Gretchen Holquist YEAR: 2026
