Correios – Brazilian Postal and Telegraph Corporation · 2016
The Game Before the Games
cases.contexto
The Game Before the Games is a documentary web series that follows this massive operation in the months leading up to the Opening Ceremony.
The Game Before the Games
While the world's attention was focused on the Rio 2016 Olympic Games, another operation of equal complexity was unfolding behind the scenes. As the Official Logistics Operator of the Games, Correios coordinated one of the largest logistics operations in Brazilian history, responsible for receiving, storing, transporting, and distributing thousands of pieces of equipment, sporting goods, and critical infrastructure required to deliver the world's largest sporting event. Produced by Bioma Studios for Correios, The Game Before the Games is a documentary web series that follows this massive operation in the months leading up to the Opening Ceremony. The series offers an unprecedented look at the people, distribution centers, and logistical challenges involved in ensuring that every item arrived at the right place, at exactly the right time. Combining a documentary approach with an engaging narrative, the series transforms an extraordinarily complex logistics operation into a compelling story about planning, coordination, and teamwork. By revealing the unseen efforts behind an event watched by billions around the world, the production broadened public understanding of Correios' strategic role and demonstrated its capabilities as one of the world's largest public logistics operators. Recognized for its excellence in storytelling and branded content, the series received the Gold Award at the 2017 Colunistas Brazil Awards in the Branded Content – Online Nonfiction category, establishing itself as one of Brazil's most acclaimed branded content productions of the year.
AWARD
🏆 2017 Colunistas Brazil Awards Gold Award – Branded Content / Online Nonfiction Client: Correios – Brazilian Postal and Telegraph Corporation
CREDITS
Title: The Game Before the Games Client: Correios – Brazilian Postal and Telegraph Corporation Agency: Link Format: Documentary Web Series Director: Tony Rangel Production: Bioma Studios Year: 2016
